Mona Amodeo. Ph.D.

Speaking & Workshops

Mona has become a “crowd favorite” at the University of West Florida’s Center for Entrepreneurship. She is always ready and willing to share her time and expertise with the students. Whether opening minds through the Idea Space Speaker Series, guest lecturing a class, or serving as a judge for pitch competitions, she is always interesting and receives high ratings from the students.”

— Jim Sparks, University of West Florida, Center for Entrepreneurship


Dr. Amodeo is an accomplished author, keynote speaker, workshop facilitator, and subject-matter expert on the role of engagement, authenticity and leadership in organizational branding. She challenges traditional views to provoke and inspire new perspectives about next-level business success. Dr. Amodeo works as an advisor to leaders across all business sectors, helping them to engage their vast community of stakeholders in building and sustaining brands that have value to customers, employees and the world.


Philosophical Approaches:

  • The shifting role of organizations in society

  • The connection between identity and successful culture change in organizations

  • The power of positive dialogue in engaging employees

  • The emergence of the new breed of organization

  • Leading tomorrow’s leaders

Practical Approaches:

  • Employee motivation: unleashing the human capacity for greatness

  • Translating good intentions into action

  • Corporate responsibility beyond philanthropy


Dr. Amodeo’s knowledge of topics relating to organizational branding’s impact on perception and performance reaches beyond conventional delivery methods into more highly interactive, engaging and meaningful formats. Each topic area can be con gured to meet the needs of organizers’ goals and objectives, and to overcome logistical challenges. All topics focus on positive change frameworks and processes that translate the underlying principles of “brands that matter” into action.


Keynote Addresses & Speeches

Topics can be configured into keynote addresses of varying length, from 20 minutes to 60 minutes.



Organization-wide or Conference Workshops

Topics will engage a cross-section—or entire teams— of organization members—or conference attendees— in building and sustaining a culture of high performing teams and processes, with actionable plans, metrics and accountability structures built into the sessions.



Leadership-focused, Facilitated Summits, Charrettes & Symposiums

Topics will engage teams in highly interactive sessions that inspire and teach leadership how to build high performing organizations.


Recent Appearances Include:

  • 2018 Entrecon (Pensacola, FL) - Conference

  • 2018 Alliance of Women Trial Lawyers (New Orleans, LA) - Conference

  • US Green Building Council

  • Louisiana Travel Promotion Association

  • American Advertising Federation (AAF)

  • Public Relations Society of America (PRSA)

  • Center for Values Driven Leadership

  • Sustainable Brands

  • Center for Entrepreneurship, University of West Florida

  • Florida Public Relations Association - Pensacola Chapter

  • Harvard University Executive Education for Sustainable Leadership

  • Benedictine University Center for Values Driven Leadership



1. Branding from the Core®: Reaching Beyond Sizzle

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What makes some brands so irresistible, and other brands fall at? This speech explores the allure of some of the most beloved brands in the world, and introduces the philosophy behind Branding from the Core, a strategic management approach that helps leaders transform organizations into brands that matter to customers, employees and the world.

What you will learn:

  • Foundational management principles of Branding from the Core

  • Steps to redefining your organization as a brand that matters

  • Employee engagement methods that ensure alignment of purpose, performance and


  • Building authenticity and trust by engaging stakeholders in shaping, sharing and living your organization’s unique story

2. From Birkenstocks to the Boardroom: The Business of Purpose

What can leaders learn from a group of hippies that rede ned business? Today’s customers and employees want to do business with—and work for—organizations that embrace purpose beyond pro ts. This presentation introduces ideas about how commitment to values, social change, and environmental sustainability can translate to triple-bottom line success.

What you will learn:

  • The growth of cultural creatives and how they are rede ning business

  • Innovation and the adoption curve—from the fringes to the mainstream

  • The importance of authenticity—why you can’t fake this

  • Build trusted reputations by aligning purpose, performance and perception

3. In Search of Meaning: Attracting Top Talent and Loyal Customers

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A confluence of forces is fueling an awakening in leaders. Businesses are quickly realizing that mission statements and mottos are not enough, and that creating workplaces where employees truly feel engaged, excited and productive can yield substantial results for recruitment and retention of top talent. This presentation introduces the secrets to connecting employees to purpose to achieve new levels of prosperity. Dr. Amodeo challenges traditional views to explore the reasons for the growing importance of purpose and values in organizations, and how leaders can build brand loyal communities of customers and employees who feel that what they do has an impact beyond the moment, the year, or even their lifetimes. They matter.

What you will learn:

  • Why it’s critical to see your culture as the operating system of your organization

  • The power of We—how to move from individual to collective purpose

  • How leaders can engage stakeholders to build a culture of purpose backed by performance

4. How to Build ‘Yes We Can!’ Cultures

Operating from a perspective of negativity, scarcity, threat and blame generates cultures of “I can’t,” “not my problem,” and disengaged attitudes and behaviors. All of which dramatically stunts growth, impedes innovation, and cripples engagement and performance. In this presentation, Mona will share how leaders can use the principles of Appreciative Inquiry to refocus and unleash the positive potential of people to propel your organization to new heights of performance, engagement, and prosperity.

What you will learn:

  • The foundational philosophy of Appreciative Inquiry

  • The 4D cycle of Appreciative Inquiry

  • How to apply the 4D cycle to engage people in finding solutions to any challenge


Book Mona for Speaking

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